How we got here
Authority Magnet started in 2018 as a link-building and digital-PR operation. Most of what we know came from running outreach at volume, which teaches you quickly which placements move rankings and which just cost money.
Two things changed the shape of the business. First, clients kept asking us to fix what sat underneath the links, technical problems, thin commercial pages, no conversion path. Doing that work properly turned a link-building shop into a full search agency. Second, we built PRWiz to solve our own publisher-sourcing problem, which turned us into a software company and gave us a product to run the SaaS playbook on.
The SaaS focus followed from both. The technical work software companies need is the work we had already learned to do, and running our own product meant we felt the problems rather than reading about them.
Where the team is
Authority Magnet is remote-first. There is an office in Jamshedpur, India, and part of the team works from it. The rest are spread across Bangladesh, Kenya, Nigeria, the United States and Australia. Jamshedpur is the registered business address, which is a separate fact from where any given person sits.
The practical effect for a client is two things. Work progresses across timezones rather than stopping at the end of one working day, so a brief sent on a Tuesday evening in New York is usually moving before Wednesday morning. And calls happen in your hours, not ours, because there is no single office clock to defend.
The reasonable concern is quality, given how much low-cost offshore SEO exists. Our answer is the case studies and the references. Ask for a client in your situation and ask them what went wrong. That is a more useful signal than anything we could write here about our standards.
